1974 – MV 350 SPORT “IPOTESI” – 350

The 350 “Ipotesi” model was unveiled at the Milan Motorshow in 1973. It looked like a pure exercise in style, which was destined to attract attention mainly for its line and the peculiarity of other aesthetic features, and it seemed inevitable that it would require a series of modifications. The design originated from the pencil of one of the most important Italian industrial designers, Giorgio Giugiaro. But the motorcycle went into regular production in its original form between 1974 and 1977. The basic engine was that mounted on the 350S, but it was modified in the design to better suit the daring new aesthetics characterized by straight lines. The carters and cylinder block had a squared shape and the frame was also modified as its upper tubes formed a flat surface, which ran from the handlebars to the rear suspensions that followed the outline of the fuel tank. The wheels were in light alloy from an MV Agusta design. The motorcycle enjoyed a good deal of success but the decision to stop the production meant that it did not have the commercial recognition it deserved.

Years: 1974-1977
Design: Giorgio Giugiaro
Provenience: CMM Collezione Motociclistica Milanese




In 1975 the end was near for the last surviving members of the English motorcycle Empire, including the legendary Norton. …

1987 – NORTON CLASSIC – 600

After a lenghty development programme commenced in the 1970s by Norton –Villiers-Triumph, Norton’s rotary-engined roadster debuted in 1982 as the …

1963 – VELOCETTE VOGUE – 200

Launched in October 1948, as “the motorcycle for everyman” Velocette’s LE addressed the criticism most-often levelled at motorcycles – that …